I’ve been a massive fan of Dickies since buying my first pair of Dickies jeans on my first trip to America back in 2007. I’ve been aware of the brand for longer than that mainly from seeing some of the Hip Hop artists I’ve been into over the years wearing the clothing.
When I opened Cutthroatpete’s in 2014 I got into conversation with a guy from Dickies Europe and they ended up sending me some clothing and some cool POS for my shop. I had seen the Dickies light box online and really wanted one for my shop as it fits in so well with the style of my interior.
Not being the pushy type, I didn’t get back in touch with Dickies to ask for more stuff and I was unsure of the sponsorship rules. Now I have my second shop open in Liverpool and a strong team of great Barbers working with me so about a year ago my brand manager Jen had a conversation with them which ended up in a sponsorship offer for my whole team so now we can all wear the brand daily in both of my shops.
The clothing they sent us was from their A/W 2017 range and is so good!! It’s got an outdoorsy streetwear look to it which is ideal as me and the lads like to wear this style of clothes daily anyway. Its really hard wearing clothing that Dickies supply which in a barber shop daily is what you need.