I decided to launch the Cutthroatpete Barber Store T-shirts just after I launched the first Liverpool City Centre Shop in Summer ’14.
As soon as I launched them, people from all over the world started ordering them. We were shipping them out to customers as far as India, Australia and Dubai. The fact that people were wanting to walk around wearing my shop logo on their t-shirt blew my mind, but the most amazing thing was when people who followed me on social media, would spot someone wearing a tee and send me a picture that they’d taken just because they’d recognised my logo. People from all over the world.
So many of the people buying the t-shirts were asking me for kid’s sizes and this was something I’d thought about but never really considered offering. I actually got a few made just for my friends kids and this only sparked more interest. So for 2017 we decided to add kids sizes to the range.
We already have a small number of professionally taken photos of the Barber Tee collection and they are great but if social media has taught me anything its to expect the unexpected. When we had the first shoot done, we used a male, twenty-something model. However, I get tagged in pictures all the time of girls and women that are also loving the brand and apparel collections. So, with the addition of kids sizes, we decided to reshoot to show the t-shirts worn on men, women and children.
My obvious choice to actually take the snaps was my friend Hannah Cassidy. I have worked with Hannah many times before on different collaborations and have always been over the moon with the finished results. She’s an amazing photographer and she’s been working with some huge names in the fashion world recently. She is often asked to work at the biggest fashion week shows snapping some really cool stuff or back stage at some huge music gigs, her latest being Kings of Leon at Liverpool’s Echo Arena. You should really check out her website for other work she has done.
The venue was a no brainer and somewhere we and Hannah agreed on instantly. The Merchant on Slater street is a really cool Bar-Canteen-Garden that has one of the best interiors I’ve seen in the city. It’s got natural light pouring through its windows in all directions and some really creative design ideas. The distressed plaster on the walls mixed with the random bits of greenery and the staircases makes for a perfect photo shoot location. Their pizza slice bar at the side gives you a sense of stepping back in time to somewhere in New York, so we grabbed some shots in there too.
We decided our friend Terrie, the manager at one of my favourite bars in the city, Ink Bar, had a perfect look for what we were wanting to shoot. She often takes really cool snaps of her son Warren for her Instagram, so he was also our number one choice to model the kids range. Then for the male model I decided to use Will who’s a customer of mine, has a great look, loves his fashion and is the perfect kind of personality you want for a photoshoot. The three models were a perfect choice and complimented each other nicely. It was initially Jen’s idea to have Terrie and Warren as models so props to her for the forward thinking.
The day was a success and as Hannah is sending me across the edited finished images, I’m loving the result. As always, we took our own camera along with us to ‘shoot the shoot’ so you guys can see the behind the scenes shots.
You can find the full photoshoot in the Collections section of my website very soon. Its a section were we can archive all the past apparel lines that we do. This will be updated with new shoots as I launch my seasonal lines, all of which are limited edition. The Barber Tee collection is the only line that is constant.